Organizations like Texas Monthly have seen a tremendous

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However, these readers also want content to be relevant, diverse and easily accessible. These accuracy requirements have given rise to what are known as Read-it later applications . Keep reading! Read when you want and how you want Many readers find Read-it Later apps, such as Instapaper and Pocket , very useful because they can enjoy self-curated content at their leisure in a single app. Readers no longer check their disorganized bookmarks for content they want to consume later. “Read later” apps allow users to save articles with a single click, organize those posts, and access them anytime, anywhere. Additionally, users of these apps are looking to customize their reading mode, such as light versus dark mode, and save content to a device for seamless access.

The use of Read-it Later apps also extends far beyond the use Telegram Number Data case of personal content consumption. Many tools used to manage content in the workplace must be functional to allow readers to search, browse, save and share content. Read-it Later applications have this capability. It gives teams, collaborators or groups the opportunity to actively search for great content on various topics and work on it collectively and efficiently, while offering each individual the convenience of accessing the content whenever they want. How can marketers keep up with this trend? As the popularity of read-later apps has skyrocketed, more publishers and content creators have taken note and begun adjusting their publishing strategies to adapt to this new market.




Organizations like Texas Monthly have seen a tremendous 17% higher than average return rate from having their content on read-later apps like Pocket, which has over 35 million monthly visitors with no signs of slowing down. As readers seek other sources of information outside of traditional channels, evergreen content is establishing itself as the driving force of read-later apps. Both publishers and creators must produce content that is informative, remains relevant and, preferably, is timeless. Keeping readers engaged and highlighting content that readers find valuable for SEO is what read-later apps do best.