AI can become an invaluable ally

CLevelExecutive

Here are some of the key technical skills you shouldconsider brushing up on to improve your broader competency with AI tech: Datamanagement Data analysis Testing Content personalization Marketing automationProcess analysis and improvement Developing these technical skills mayalleviate some of the fear you might feel when dealing with AI. The morefamiliar you become with the models and technology, the less intimidating itbecomes! But it’s not just about hard skills like coding or content marketing.Companies seek marketers with outside-the-box thinking and skills that makethem solution-focused.


I speak to a lot of people in ad agencies and learningand development at big C Level Executive List companies and they often talk about hard skills. I wantto see people learn how to code. I want to see them apply this and get ROI,saysClark Boyd on the  podcast. Four areas that are important to focus on forbroader or soft skills in the context of AI are: Strategic thinking InnovationCreativity Agile thinking These critical professional skills will perfectlycomplement your digital and technical skills as you prepare for the AI-drivenfuture of marketing. Read more about digital skills for AI. Conclusion: AI inDigital Marketing We know that artificial intelligence can be daunting and it’sdifficult to see where and how it fits into your role. But it shouldn’t be seenas a threat.








as you look to effectively meetyour goals. After all, AI tools are great for looking after mundane,predictable, and labor-intensive tasks. This frees you up to focus on the morecreative and strategic aspects of your job. Understanding and mastering AI willalso give you a personal boost. You will gain new skills and real-lifeexperience in a generative technology that’s going to become more widespreadand an area that companies look for to recruit or promote. Awareness is thefirst step to change. The question is, are you going to sit on the sidelinesand let this evolve or are you going to dive in with two feet and try tounderstand it, learn it, try it and apply it?concludes Lecinski on the podcast on getting started in AI. Use AI to elevate your digital marketingactivities Artificial intelligence is a game changer for marketers as it helpspersonalize, optimize and automate many key marketing activities. Our new shortinteractive AI course with practical walkthroughs will help you understand thefundamentals of AI and use key AI tools for research, content development,data-driven decision-making, and creative design. Reserve your spot today!