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Not sure how to create the perfect SEO report? Steal our SEO report template and make it even better as we go through it slide by slide.How to Rank in ‘People Also Ask’ Boxes and If You Should GENERAL SEO How to Rank in ‘People Also Ask’ Boxes and If You Should By Joshua Hardwick ✓ Reviewed by Sam Oh October 1, 2020 14 min read Joshua Hardwick Joshua Hardwick Head of Content @ Ahrefs (or, in plain English, I'm the guy responsible for ensuring that every blog post we publish is EPIC). Get the week's best marketing content Email Subscription Enter your email Subscribe Contents What is the ‘People Also Ask’ box? Is it worth trying to rank in ‘People Also Ask’ boxes? How to rank in ‘People Also Ask’ boxes How else can you use PAA boxes to improve SEO.
People also ask (PAA) boxes have been becoming more prevalent over the past few indian phone number years. In fact, according to Ahrefs’ Keywords Explorer, 43% of search queries now show a PAA box: 1 serps with paa In this guide, we’ll talk about how you can rank in PAA boxes, whether you should even bother, and other ways they can help your SEO. But first, the basics… What is the ‘People Also Ask’ (PAA) box? Is it worth trying to rank in PAA boxes? How to rank in PAA boxes Other ways to use PAA boxes to improve SEO What is the ‘People Also Ask’ box? The ‘People Also Ask’ (PAA) box is a Google SERP feature that answers questions related to the user’s search query. Each answer comes from a web page, and Google provides a clickable link to the source below each one. 2 paa box example Four things to know about ‘People Also Ask’ boxes Before we talk about if and how you should pursue PAA rankings, let’s cover a few things to keep in mind.

PAA boxes can appear in different SERP positions PAA questions are seemingly infinite PAA answer formats vary PAA questions always* trigger the same answer 1. PAA boxes can appear in different SERP positions Unlike featured snippets, which usually appear either first or second in the search results, PAA boxes can seemingly appear in almost any position. For example, it shows in position #2 for the query ‘how to become a paramedic’: 3 paa position 2 But for ‘blog post templates,’ it doesn’t show up until position #6. 4 paa box position 6 For some queries, the PAA box doesn’t even appear on the first page. 2. PAA questions are seemingly infinite More questions load whenever you click to expand to reveal an answer in the PAA box.
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