With these restrictions in mind

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For example, phrases like “hire our office so we can solve your problem” are out of the question! , many law firms – together with good Digital Marketing agencies – are choosing to use the Content Marketing strategy. In case you're wondering how it works, it's very simple: in Content Marketing, the company's promotion is done in a very subtle way, through publications on Blogs and social networks that aim to teach and raise awareness about the problems that customers face. . This strategy is extremely efficient, as in addition to being non-invasive, it aims to resolve common questions raised by readers, demonstrating your firm's mastery of the topic and its ability to resolve such problems.

However, you need to pay attention to one detail: avoid excessive “legalese” in texts and publications. Think about it with us: materials such as articles, posts on social networks and the like are aimed at a more lay audience, who do not have Middle East Mobile Number List  as much knowledge as a lawyer, right? Therefore, the use of simpler language makes it easier for readers to understand, as they do not identify with more technical terms! An excessively technical publication will only be understood by other lawyers, who are generally not part of your target audience.



What cannot be done in Marketing for lawyers? legal marketing Check out some of the restrictions foreseen by the OAB for Legal Marketing: – Do not mention other clients or professional demands; – Do not make reference to a public function that you have already held; – The use of persuasive or self-aggrandizing phrases is prohibited. Example: “We are the largest law firm in the city” or “consult us today!”; – The prices of services should not be disclosed; – It is prohibited to make public offers of free services; – It is prohibited to provide the legal service in conjunction with other activities.