Reducing the cost of customer acquisition

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The cost of attracting customers is a dynamic value. For the same goods or services, it can vary from $1 to $10 per client and even higher. The price depends on the algorithms used to attract customers, the advertising channels used, and many other factors. Even the time of day, day of the week, and season of the year affect the value of a customer. Cost of customer acquisition and its reduction often, the cost of acquiring customers is higher than the revenue from selling the goods or services they buy. This is completely unprofitable for the business and, in an extreme situation, can even bring it to bankruptcy. In order to avoid such a situation, it is necessary to look for ways that reduce the cost of the client. It is not so easy to do this. Only experienced marketers who do just that can find ways to get cheap customers. You can try to do everything yourself, but you will have to do a lot of research in order to collect and analyze the necessary information.

Marketers are finding ways quickly and in greater numbers. How to calculate customer acquisition cost how to calculate customer acquisition cost you can try to find ready-made figures for the cost of customer acquisition, but they are of little use, because they B2B Email List are formed under the influence of a number of factors that may not be relevant for your products, services or your business. Services and goods, as well as businesses, differ from each other, the people who work in them differ, the algorithms used differ. All channels are tested in the same way. Real data on the cost of customer acquisition are numbers obtained from your experience. One way to calculate the cost of customer acquisition is test sales. Some channel is selected, an advertisement is launched through it for a while, which attracts customers. The amount of the cost of attracting them is divided by the number of customers and the price of the customer is obtained. All channels are tested in the same way.


As practice shows, the cost of attracting customers in the amount of 3-5% of the cost of a product or service can be considered the norm. If it turns out less, then excellent channels and methods are used. If it turns out more, then not the most optimal approaches are used and they need to be improved.How to get cheap clients how to reduce the cost of customer acquisitiononce the cost of attracting customers is determined, it is necessary to develop and implement measures to reduce it. There are several options. The simplest is to abandon the expensive ones and work with cheap channels. But it is advisable to do this only if cheap channels bring the required number of customers. Otherwise, you need to start the client creation process .There is a fourth way to reduce the cost of customer acquisition the second option is to optimize customer acquisition processes so that they attract more of the target audience.