The Instagram account has more than a thousand publications

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What was the process of narrowing down that selection and choosing what to include in the book? It was difficult. Amanda and I started with 15,000 photos, that is, 15,000 proposals. We begin to choose. There were photos that we knew from the beginning that we wanted to include; with many others, it was not. We only evaluate each one. Many were beautiful photos, but the story just didn't hold up. Others, unfortunately, did not have enough resolution. All these technical aspects had to be taken into account. An image of any size can be shared on Instagram, but it has to be big enough to look beautiful and meet the standard we present to the community in physical form.

There were a number of things that we had not photo retouching service considered that we would find along the way and that we would have to solve. The story behind "Accidentally Wes Anderson" 7 Central Fire Station, Marfa, Texas (ca. 1938). Photo: Emily Prestridge While each image is so unique, the selection as a whole is very cohesive. Were there any tweaks to ensure all the images worked well together? There were very minimal and almost unnoticeable tweaks. We want to see these places for what they are. You really need a specific lighting or a certain time of day. That moment is another layer of what makes a photo AWA. It's like the moment when you're walking down the street and you're surprised by a building that maybe you' ve walked by a thousand times before but never noticed in a certain light.

What did you work on before starting this project? Do you have previous experience creating content? I always worked in marketing, sales and events. I am not a professional photographer. I am not an architecture expert.I am not a historian. The story behind "Accidentally Wes Anderson" 9 Wharf Shed, Glenorchy, New Zealand (ca. 1885) Photo: Frida Berg What is the day-to-day curation process like for the Instagram account? We post once a day, every day, for over 1,200 days, no matter what happens that day, whether it's our wedding day or we're at the dentist. Amanda spearheads that process from the beginning. We receive 3,500 photo submissions or just through our website every month, and we review each one. Amanda makes a first draft of what the next week or the week after will look like.